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In both products, ConventionDisc has approached the integrated media delivery model by cross marketing localized published content with intelligent links back to the web. This “Push” vehicle drives traffic back to the main website of the organizer.
According to multiple web strategists, it is critical that whatever marketing or promotion you do must ultimately tie each aspect together. From business cards to brochures, there needs to be more of a compelling reason to enter the URL into a browser. Suggestions include offering important business research, or money-saving opportunities if they visit a particular page on the site. The goal is to further their interest as they dive deeper into your organization’s content.
Finally, if membership is a key component of your organization, then don’t forget to remind these visitors that what they are reading is only the tip of the iceberg and that by joining, so much more is available.
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